Best eCommerce website builder-Shopify vs Woo Express

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This page was last updated on Jan 2024. The information needs an update but you can still grab some userfull info

When it comes to building an online store, choosing the right e-commerce platform is crucial. Two popular options are Shopify and Woo Express. Both platforms have their own strengths and weaknesses, and it’s important to understand them before making a decision. In this article, we will compare Shopify and Woo Express in terms of features, ease of use, customization options, pricing, and customer support.

In this informative blog post, I have done a comparison in tabular form to make it easy to understand.

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Shopify is known for its extensive range of features. It offers a wide variety of built-in tools and functionalities, including inventory management, payment gateways, shipping options, and marketing tools. Shopify also has a large app store where you can find additional features to enhance your store’s functionality.

On the other hand, Woo Express is a big rival of Shopify and is made by Automatic the same company behind WordPress, who don’t know WordPress, the famous CMS(Content Management System) by Matt Mullenweg.  It provides almost the same features as Shopify, except few differences. It also has many add-ons to enhance functionalities.

Ease of Use

Shopify is known for its user-friendly interface and intuitive design. It is designed to be easy to navigate and set up, even for beginners. The platform provides step-by-step guidance throughout the process of building your store, from choosing a theme to adding products. Shopify also offers 24/7 customer support to assist you with any questions or issues that may arise.

Woo Express, being based on WordPress also provides ease of use for its users. The simple dashboard always comes in handy when we talk about UX, while Woo Express needs a bit technical person, and that could be achieved by reading some documentation on their detailed documentation

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Customization Options

Both Shopify and Woo Express offer a range of customization options to make your store unique. Shopify provides a wide variety of themes and templates to choose from, allowing you to customize the look and feel of your store. You can also make further customizations using the built-in theme editor or by editing the HTML and CSS code.

Just like Shopify Woo Express also has many add-ons. Like, you can list your products with Google Marchant Center, and also make your store easily visible on your social media pages. Visit the link to find more details on it.


Shopify offers a range of pricing plans to suit different business needs. The plans start from $29 per month for the Basic Shopify plan and go up to $299 per month for the Advanced Shopify plan. In addition to the monthly subscription fee, Shopify also charges transaction fees for each sale made through your store, unless you use their own payment gateway, Shopify Payments.

Woo Express has two plans, the Essential plan starts from $25/Mon, and the Performance plan starts from $39/mon if billed annually, and also provides 14-day trial and then $1/mon for the first months just like Shopify.

Customer Support

Both Shopify and Woo Express offer 24/7 customer support through various channels, including live chat, email, and phone. They also provide extensive documentation and resources that I have linked at the top.


In conclusion, both Shopify and Woo Express are powerful e-commerce platforms with their own unique features and benefits. Shopify is a user-friendly platform that offers a wide range of features, while Woo Express is a plugin for WordPress that provides more flexibility and customization options. The choice between the two ultimately depends on your specific needs and technical expertise. If you are looking for a straightforward and easy-to-use platform, Shopify may be the better option. However, if you are already familiar with WordPress and want more control over your store’s design and functionality, Woo Express could be the right choice for you.

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