Town Crier Pvt Ltd Case STUDY
A Printing And Packaging company wanted to get B2B leads.
Objective
Business Challeges
The company owner demanded us to bring leads form all over Pakistan. The printing and packaging industry in Faisalabad is in demand but very few search about it online. Because in B2B most people work directly, means they know where the service providers are located. There are some markets dedicated for Printing Service Providers. So, it was difficult to get organic leads for the keywords with low search volume or trends.
Countdown
Although the client was getting orders already based on their PR. But after discussion it was decided to get the results in 6 months which is a usual duration for SEO to take effect.
challenges
B2B leads in a competitive industry is really challenging. Although the competitors in Faisalabad didn’t have well position in Google but there is another city which is famous for printing and packaging and sports industry, it is “Sialkot”. Sialkot printing and packaging businesses have good online presence. That market was ideal for our client and we decided to first put efforts to get recognition there along with Faisalabad.
Strategy
Research & Planning
The potential of digital visibility is scattered on different channel. We couldn’t stick to one. So, having that in mind we started all-together with SEO, Social Media, and Paid Ads.
To make strong benchmarks for SEO, social media presence and website design aesthetics we analyzed local and international printing and packaging websites like Printech Packaging, Pakfactory, Printingandpackaging.
Implementation
SEO
With SEO we started optimizing all existing pages. We’ve noticed that many website had dedicated pages for single services (e.g. inlay cards, whitepaper box, kraftboxes etc). The idea behind is that, the more pages a website have the more chances are to rank higher. So, applying the same idea we created different pages for every service and optimized their SEO. In every page we have integrated a Quotation form to make it easy for visitor to submit for quotation rather then visiting other page.
Out reached many websites for free paid backlinks.
Social Media
Engaged in different Facebook and LinkedIn groups to make social visibilty.
Results
Overall Results
Approx. 500 B2B traffic/mon after just 3 months. and 15-20 Leads through Organic Search and Organic Social source.
SEO Screenshots
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